What Does a Copywriter Do?

Copywriting is an extremely common job for freelance writers, but what exactly is it? In a broad sense, copywriters write copy, or text. The one thread that runs through the content that copywriters produce is that it is not fictional writing. However, from there, the field is extremely varied. Copywriters do a lot of marketing writing, including content for company websites and writing copy for advertising. They can also produce writing to serve functions other than promoting sales. These projects may include informational blog posts, white papers, and industry reports. Learn more about being a copywriter in this infographic from Writers Work.

Love the idea of having different topics and styles of content to produce each day? If so, copywriting could be right for you. At Writers Work, we count many copywriters among our members. We provide our members with valuable tools to help them deliver quality content to their clients. Join our site today for access to clients, writing tools, and much more to drive your freelance writing career.