How to Write a Great Blog Post
If you’re new to copywriting, it’s important to learn how to write a compelling blog post. Many companies regularly look for skilled writers to create blog posts for them. Blogging is also a great way to increase traffic to your own website and build your brand. Keep reading to learn valuable blog writing tips for new copywriters!
Ask Yourself What Problem the Blog Post is Solving
Before you start writing a blog post, set yourself up for success by planning it out first. Ask yourself what problem the blog post is solving for readers. Figuring out that answer will help guide you throughout the writing process.
Create an Outline
Next, create an outline for the blog post. It doesn’t have to be super detailed; just write down the key points you want to include in the copy. This step might seem unnecessary, but it can save you a ton of time when you’re editing the copy later on.
Craft a Strong Headline and Intro
A strong headline and introduction are arguably the most important parts of any blog post. If your headline and introduction aren’t very compelling, but the rest of the copy is amazing, most people won’t even end up reading that amazing copy. Make sure you craft an attention-grabbing headline that appeals to your target audience, then write an introduction that engages the reader and makes them want to keep reading.
Use Concrete Details
When you’re writing a blog post, remember to use details that appeal to the readers’ senses. For example, if you’re writing a blog post about a cherry pie recipe, don’t just say, “This cherry pie tastes delicious.” Instead, say something like, “The light, flaky crust and sweet cherries in this cherry pie will have you coming back for seconds.” Including concrete details in your copy will help readers come up with a clear mental image, which will make them more likely to continue reading.
Search engine optimization, or SEO, makes a blog more visible on search engines. You should try to boost the blog’s SEO ranking by including keywords throughout your copy when possible. However, make sure you don’t stuff the copy with so many keywords that it becomes unpleasant and confusing to read.
Get Rid of Fluff
While it’s important to reach the word count for writing assignments, try to avoid writing fluff. Fluff is unnecessary content that doesn’t offer any real value to your audience. Sometimes it’s difficult to delete words, sentences, and paragraphs that you’ve worked so hard to come up with, but if you realize some of your copy is fluff, it’s best to get rid of it.
Take a Break Before Editing
If you work on the same writing assignment for a while, you’ll probably end up reading the same sentences over and over again. This can make it difficult to determine if your copy is good or bad. Instead of powering through the entire process and potentially submitting a final draft that’s riddled with mistakes, take a break after you’ve finished writing. This will allow you to start the editing process with fresher eyes.
Now that you know how to write a blog post, are you ready to land your next blog writing gig? If so, browse through our Submissions section and look through the blog writing opportunities. Or, if you’d rather look for a steadier job opportunity, try using our Job Finder to apply for a Blog Writer position!