Why You Should Hire a Freelance Writer to Pen Your Press Releases

No matter what kind of business or organization you run, you’ll likely need to issue a press release eventually. From nonprofit groups to dental practices, press releases are the fastest, easiest, and most efficient way to spread the word about new developments. Whether they are targeted toward your current customers or local media professionals, press releases should be an indispensable tool in your online marketing arsenal. It’s important, however, to make sure that any press release you issue to the public is as professional as possible. One way to ensure your press releases meet high quality standards is to rely on a talented freelance writer. Fortunately, there are numerous skilled writers out there who have the necessary expertise to write press releases on demand. These are some of the advantages you can enjoy if you hire a freelance writer for your press releases.

It will free up time for you.

Chances are, you don’t have the time or inclination to sit and work on a new press release every time you need one. Press releases take time to write. The less experienced of a writer you are, the more time they are likely to take. In addition, it’s important to format press releases properly. You’ll need to be prepare them to be emailed out to your contact list. By outsourcing this time-consuming work to a freelance writer, you’ll be able to focus on other priorities at your business or organization.

You won’t have to hire a full-time employee.

One of the chief advantages of using freelancers to write for you is that you don’t have to hire them as full-time staffers. Instead of paying for a new employee’s salary, benefits, and training time, you can simply find a freelancer. Your freelancer will produce the kind of writing you’re looking for and be available whenever you need them. Even if you regularly need multiple press releases in a week, using a reliable freelancer is still much more cost-effective than hiring a new employee.

Professional writers produce higher-quality work.

There are few faster ways to harm the reputation of your business than by sending out an unprofessional press release. Whether the press release contains typos, is ridden with factual errors, or is simply poorly written, any media professional who looks at it is likely to ignore it, rather than reaching out to you for more information. A freelance writer who specializes in press releases will be able to produce a professional-quality release whenever you need one. This will help to protect your reputation and ensure that your press releases will reach their target audience.

Are you in need of a top-of-the-line writer to produce online content for your business? You can connect with the talent you’re looking for at Writers Work. We’ve put together the tools that freelancers need to break into the industry, and we’ve also made it easier for you to get in touch with them through our Writers Marketplace. Click on the link to discover our site for yourself!