If you’re operating a non-profit, you may not have spent much time thinking about the importance of your online content. But a strong online presence is a must for any organization, and non-profit groups are no exception. Many non-profits are working with small staffs and limited budgets, which means that they need to work that much harder to stay visible. If you’re new to the world of content marketing, you may be uncertain what your best strategy is for getting started. Fortunately, it’s never too late to launch a smart content marketing strategy for your group!
For non-profit groups, the secret to success is staying as connected with your target audience as possible. This means doing your best to reach out to them in as many different ways as you can. Content is key to that. Here are some of the different types of content you should make sure to include in your online campaign:
Social Media Content
In 2018, nobody can afford to ignore the value of social media. After all, social media is where we talk to each other, learn from each other, and connect with the brands and organizations that are important to us. If you’re just getting started, however, social media can seem a little overwhelming. How can you make sure that you’re really taking the best approach to your social media campaign. How can you ensure that you’re using your time and energy wisely? Here are some tips:
Smart social media campaigns require time and effort—and it’s likely that you have to focus on your top priorities. Instead of trying to launch busy simultaneous campaigns on Twitter, Facebook, and LinkedIn, pick one platform and make a strong effort there. Don’t try to overstretch your resources—instead, make the most of what you have.
Your social media strategy should depend in part on the nature of your non-profit. If you work with museums, rescue animals, or anything else that lends itself to strong visuals, a visual-oriented platform such as Instagram may be best to start with. If your group issues a lot of press releases or depends largely on staying connected with donors, a more text-oriented platform such as LinkedIn may be more valuable.
Once you’ve launched a social media platform, it’s important to stay on top of it. Keep new posts interesting and relevant. Make sure you are responsive with anybody who comments on your updates. That way, when it’s time for a fundraiser or another major awareness-raising event, you’ll have an audience that’s ready to hear you. If your social media pages look as if they have been abandoned, they won’t serve to effectively promote your group.
Creating shareable content that can serve to promote a message or a brand is essential for non-profit groups. One of the best ways to accomplish this is to start a blog. A blog allows you to post versatile and eye-catching content, from pictures of your team at special events to memorable memes that can help to spread messages far and wide. This means that it’s important to find qualified content creators to produce regular updates for your blog. The best blogs are diverse and informative, with a variety of post lengths and formats about a wide range of topics. Blogging should be regular, with at least 3-5 original posts per week. You should also be sure to link to each new post across your social media platforms.
It’s also important to establish a voice for your blog. The voice should be consistent with the tone your non-profit uses across the internet. It’s critical to sit down before you launch your content marketing campaign and decide what kind of tone you want your online voice to have and what kind of audience you are trying to reach. The sooner you can nail this down, the more confident you’ll feel in your content approach. Keep in mind that having a singular voice doesn’t mean you should only have one individual creating your content; professional content creators will be able to reproduce your voice in a variety of settings.
In our age, email is the most direct way to reach a member of your audience. It’s also the fastest; with the click of a button, you can instantly send a message to anybody on your mailing list. It’s essential to begin building a mailing list as early as possible, particularly for non-profit groups. The wider an audience you can reach via email, the more potential donors and subscribers your non-profit will have access to.
Remember that email newsletters need to be just as polished as the other types of online content you distribute. If your emails are lengthy and difficult to read, it’s not likely that they will have the results you want. By the same token, if your emails are so brief that they are uninformative, your readers will start deleting them unread. You need to give your audience a reason to engage with you. Let them know about new developments at your group. Inform them about upcoming events. You can even connect by showing them funny and memorable memes.
As you start planning your content marketing strategy, make sure that you have the right team of content creators on your side. It’s unlikely that you’ll have the time to produce a brand-new batch of content every week for all of your different platforms. Fortunately, it’s not necessary! When you’ve reached out to qualified freelance writers, you can rest assured that you’ll always have great content for your non-profit organization.
Are you looking for top-notch writers to help you build your brand, enhance your content, and promote your organization? If so, it’s time to get in touch with Writers Work. You’ll find some of the most talented writers around at our website, with diverse and dynamic skills ranging from blogging to social media. If you’re ready to discover the talent we have to offer, be sure to check out our Writers Marketplace today!