Why You Should Hire a Freelancer to Run Your Company’s Social Media

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Photo of a woman browsing social media on her phone and laptop.

With the rise of social media as part of daily life, many business owners have become more active in marketing their companies by taking the reins in social media management. While this is a common trend, it is not necessarily the most effective way to engage with potential customers and extend the reach of your business. Hiring someone to manage your company’s social media presence can help you get more results for the effort, freeing up more of your time for other essential tasks to keep your business running. Of course, keeping a social media manager on staff can be cost-prohibitive, so what are the alternatives?

Hiring a freelance writer and social media specialist can be a great solution for your budgetary needs while allowing you to still tap into the insight that only a pro can offer. If you’ve never thought about hiring a freelancer to take over for your company’s social media marketing, keep reading to see why it might be the perfect fit for your business.

Why You Need Help on Social Media

Before digging into all the perks of hiring a freelancer for your company’s social media, it’s worth understanding why you need to hire anybody at all. Most people assume that social media marketing is a quick job, but it actually requires continued effort and regular maintenance to make a difference for your visibility and branding. In fact, there are many companies that will employ a full-time social media manager, and that job tends to be a busy one. Even for a small business, there are many boxes to check when it comes to running social media accounts for the company. These include:

  • Set up company profiles on relevant social media pages.
  • Post daily (or at least weekly) updates that are engaging, clickworthy and sharable.
  • Build a larger audience of followers through both organic and sponsored posts.
  • Promote the business through social media advertising.
  • Design and execute customized campaigns and promotions coordinated with other marketing collateral.

For many business owners, these tasks can quickly become overwhelming, which means that social media goes on the backburner. That can easily equate to lost revenue, because customers not only view a social presence as a sign of trust among businesses, but they will also go to social media when they are making key purchase decisions.

Why a Freelance Writer May Be the Best Staffing Decision for Your Company

So maybe you’re convinced that you need to hire someone for your social media management, but you don’t know where to look. Setting your sights on a freelance hire can be beneficial for a variety of reasons, not the least of which is your budget. Here’s what you need to know:

You can affordably integrate a freelance writer into your budget.

While freelance social media specialists may have hourly rates comparable to that of a full-time employee, you may not need to enlist them for full-time work. Additionally, you will not need to make an investment in training a new employee, offering benefits, and providing a workspace and materials, such as a laptop or design software. Freelancers often work remotely, and they will have the training and materials needed to get to work.

You can find a freelancer who has the exact skills you need.

Freelancers come from all walks of life and have a wide range of experience. Many are focused solely on social media services, and some may have other skills you are looking for, such as SEO experience, graphic design, and social media analytics. When you post a listing for a freelance social media manager, you can highlight the exact specifications you want and likely find someone who fits the bill without compromising. Because you don’t need someone who will show up at an office every day to get the job done, you can search from a wider pool of applicants. And, if you don’t find what you need in the first freelancer you hire, you aren’t stuck in the same position you would be with a staff employee. You can simply end your contract according to the freelancer’s terms and start anew with someone else—all without the losses that come with letting a full-time employee go.

It’s too easy to fall behind on regular social media updates.

It’s easy to get excited about social media for your business at first, and it’s even sometimes fun to post updates and interact with customers in the comments section. However, it is also easy to fall behind in that and fail to make regular enough updates to keep your customers interested or gain new followers. If you do want to remain involved with your social media marketing but don’t have time to stay on top of every task involved, you can coordinate with a freelancer to take some of the work off your plate, so you can keep doing the fun stuff like posting photos and sharing posts from your clients.

A freelance social media specialist can offer insight on your campaign.

One of the most valuable benefits of hiring a freelancer with social media experience is the insight you can get for your campaign. A freelancer offering social media services has likely worked on a few different campaigns, so they understand how to interpret analytics and customer data and use that productively in future marketing efforts. Doing social media work yourself, you may do enough to get by, but with a freelancer on your team, you can do much more to grow and thrive.

If you need a freelance writer to fine-tune your company’s social media presence or grow it from scratch, check out Writers Work to find your next hire. With Writers Work, you can post job listings for free and receive a great response of qualified, eager applicants ready to get to work. You can also browse the Writers Marketplace to find your ideal writer and make direct job offers, saving you the effort of sorting through applications and conducting seemingly endless interviews.

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