The call to action (CTA) is one of the most critical components of any blog post. After all, the CTA is the part of the blog that is designed to prompt a response from the reader—which, ideally, means that you’ll get a new customer. When you’re writing a blog post, it may be tempting to just dash off a quick CTA at the end without putting much thought into it. In fact, it’s important to take care with the CTA so that it gets the kind of results you want.
Here are some of the most effective ways to create CTAs that will elicit strong responses from your readers:
Write more than one or two sentences.
Some CTAs read like they were written in 10 seconds, and it shows. If you end a substantial blog post with a CTA that is too brief, it will stick out like a sore thumb—and it may call attention to the fact that you’re trying to make a sale. Your CTA should be consistent with the tone of the rest of your blog, and it should usually be about three to four sentences in length.
Use a lot of action words.
If you read a lot of CTAs, you’ll notice that some of them lie flat on the page, while others seem to bristle with energy. Those with more of an energetic vibe will tend to drive more results. One thing the most effective CTAs have in common is that they rely heavily on action words such as “Get,” “Click,” “Start,” “Join,” and “Visit.” If your CTA feels active, rather than passive, it’s more likely to get a reaction from your audience and motivate them to take action.
Give your reader something to do.
Never forget that a CTA has a purpose, and that purpose is to get the reader to take action. That’s why every CTA you write for a blog post should give the reader a clear and straightforward action to follow, whether that is taking a survey, watching a video, or visiting another page on your website. After all, your readers are much more likely to do something if you provide them with something to do!
Shorten your sentences.
If your CTA reads like one long, rambling sentence, your readers are likely to skim over it—and that means they probably won’t respond to it. Keep your CTA simple and readable, filled with short and punchy sentences. Here’s a typical opening to the kind of CTA that a beginning writer might come up with: “If you are in the market for an affordable cable provider…” Now, here’s a much more memorable one: “Think you can’t afford cable? Think again!” Whereas the first one is dull and uninvolving, the second is snappy and instantly gets the reader’s attention.
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